Privacy Policy

At Cariño Complete Lawn & Tree Services Inc. ("Cariño," "we," "us," or "our"), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (carinotree.com), request a quote, contact us, or utilize our tree care, lawn maintenance, landscaping, or irrigation services in Florida.

1. Information We Collect

We only collect personal information that you voluntarily provide to us or that is automatically generated during your visit to our website:

• Contact Information: Your name, phone number, email address, and physical service address when you submit an estimate request or contact our team.
• Property & Service Details: Property notes, service requests (e.g., hazardous tree removal, trimming, sod installation, irrigation repair), photos of trees or yards you upload, and project timelines.
• Communication History: Records of your inquiries, phone calls, SMS messages, and emails exchanged with our staff.
• Technical & Browsing Data: IP address, browser type, device information, operating system, and pages visited, collected via standard cookies and analytics tools to optimize website performance.

2. How We Use Your Information

We use the information collected strictly for legitimate business operations, including:

• Providing accurate, written estimates and scheduling on-site property evaluations.
• Delivering tree trimming, tree removal, lawn care, landscaping, and irrigation services.
• Communicating with you regarding appointment confirmations, arrival windows, project updates, and invoices.
• Responding promptly to your questions, emergency storm-damage requests, and customer support inquiries.
• Improving website functionality, measuring advertising effectiveness, and enhancing customer satisfaction.

4. Sharing and Disclosure of Information

We respect your trust. We do not sell, rent, trade, or lease your personal information to third parties. We only share information under the following limited circumstances:

• Service Providers & Software Partners: Trusted vendors who assist in our business operations (such as customer relationship management software, SMS delivery platforms, and secure payment processing). These providers are legally bound to protect your data and are prohibited from using your information for any secondary purpose.
• Legal & Safety Compliance: When required by law, subpoena, court order, or to protect the safety, property, and legal rights of Cariño, our employees, or the public.

5. Cookies and Tracking Technologies

Our website may use cookies, tracking pixels, and web analytics (such as Google Analytics and Google Ads conversion tags) to analyze website traffic, understand user behavior, and measure advertising campaigns. You can instruct your web browser to refuse all cookies or notify you when a cookie is sent.

6. Data Security & Retention

We implement industry-standard technical, administrative, and physical safeguards to prevent unauthorized access, alteration, disclosure, or destruction of your personal data. We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal and tax accounting obligations, and resolve disputes.

7. Your Privacy Rights

Depending on applicable regulations, you have the right to:

• Request access to the personal data we hold about you.
• Request correction or updating of inaccurate information.
• Request deletion of your contact records from our active marketing databases.
• Opt out of receiving marketing communications or SMS notifications at any time.